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Detroit webdesign seo company logo 360 degrees
Client:Sterling Dental
Date:February 16, 2014

Sterling Dental New Website

Sterling Dental is a successful dentist office in Sterling Heights, MI. They hired 360 to take care of their internet presence and branding, including website design, Search Engine Optimization (SEO) and social media management. Their previous website was not reaching its goals due to a variety of issues such as color scheme and user-friendliness. Colors have psychological meanings and dark blue makes people feel more depressed – which is the opposite of what visitors need to feel when they visit a dentist website.

  • New color scheme with light blue, white and silver accent for calmness
  • Every page is properly optimized for search engines
  • Built it on WordPress CMS platform for ease of updating the site by Sterling Dental’s staff
  • Slider with inviting photos advertising their most important services – click-able to take visitors directly to the page for that particular dental service.
  • Email form on the homepage to make it easier for patients to book an appointment with a dentist or hygienist.
  • Mobile-friendly (responsive) technology which allows the site to adjust automatically if viewed on a mobile device.


Screenshots of before (dark blue) and after (light blue). Click for a larger image:

Full screenshot of before website for Sterling Dental dentist office in Sterling Heights, MIFull screenshot of after website designed for Sterling Dental dentist office in Sterling Heights, MI