Not many small businesses know that they can enhance their Google AdWords with extensions. Google’s Pay-Per-Click (PPC) program, called AdWords has helped many businesses of all sizes reach their audience with targeted ads. And it has also made Google very rich.
While Google limits advertisers to only three short lines of text (including the title), it does offer quite a few tools. which they call extensions. These extensions allow small business owners (or their designated PPC professional) to include additional information with their ad.
Cost of Google AdWords Ad Extension
There is no extra cost to use these extensions, you’re only charged for clicks on your ad, just like with an ad which doesn’t include extensions. However… yes there is a catch, extensions are available for ads which usually appear at the top of the search results (ones in a light yellow box) and not the ones which appear on the side of search results. Sometimes the cost per click of these ads is higher than the side ones. You may also be charged for certain user interactions with ad extensions, such as viewing a video or submitting a form.
What kind of extensions can you use with your Google AdWords ad?
One can use a location extension which can help potential consumers find or call your nearest store based on their location when searching. Meaning, Google takes notice of the location of the person who is searching and if you have multiple stores
Another useful one is the call extension which allows an advertiser to publish their phone number which potential consumers can call directly. This one is very useful when someone is searching from their smart phone and they can call your business with just one click.
One of the reasons why people search via a search engine is to check reviews for a certain product, merchant or service provider. In fact, some of the most searched key phrases include the word “review” in them. Google takes notice, that’s why it offers a quick way to searches to read reviews. One of the extensions available for use with AdWords is seller ratings. The ratings, shown as stars, will show next to the site’s URL, along with the number of reviews.
Let me know if you’ve already used any of these extensions and what kind of results have you achieved.