Chronic Releaf Detroit Website
Chronic Releaf, a.k.a. CRAW, is a Medical Marijuana Provisioning Center located in Detroit. With the legalization of medical marijuana in Michigan, several medical dispensaries opened to serve patients’ needs. Chronic Releaf is one of the largest and most successful ones. They serve tens of patients on a daily basis in their modern and comfortable facility.
After conducting an audience analysis, we determined that use of large images would help the website stand out and communicate its services and products better to their target audience. We designed this site with that in mind and, as always, trying to make it as user-friendly as possible:
- Phone number is displayed at the top so visitors do not have to search long
- Detailed contact information displayed at the bottom of each page.
In addition to making it user-friendly, we do not forget that our client’s foremost goal is marketing and brand awareness. Some of the design elements we used to fulfill this goal:
- Visible calls to action (CTA) in prominent places
- Short teaser text pieces
- Slider on the homepage with large photos of their products
- Text on slider which advertises benefits of CRAW
- Customer testimonials right on the home page to show credibility.
Last but not least, again in going after the target audience who may not have access to desktop computers but do have access to smart phones, the website for Chronic Releaf in Detroit is mobile-friendly and automatically adjusts to screen resolutions of the mobile device.
